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SERVICES

Defining what a brand shows, and why.

01

Creative Direction & Visual Storytelling

Defining a brand's visual world: how its products are shown, what its images say, and how it holds together across site, store and campaign. I set the direction, I don't shoot it or design it.

02

Design Research & Curation

Researching emerging brands, designers, objects and spaces, and selecting what belongs in your world. You receive a point of view, with the reasoning behind it.

03

Creative Sourcing &
Collaborations

Researching and curating distinctive locations, creative talents and potential partners, with a focus on European destinations and cross-cultural opportunities between Europe and Asia.

Not included: production, permits, crew, shoot-day logistics.

HOW IT WORKS

FIRST CALL

The brand, the market you're moving into, what you're preparing for.

PROPOSAL

Scope, timeline and fee

on one page.

THE WORK

Delivered as a document

your team can act on.

ON SITE

Present on the day when

a shoot needs an eye.

Based in England. Sourcing and locations across Europe and Asia; direction and research for brands anywhere.

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© 2026 Lbw. — Visual Direction & Design Curation

luciebw.com

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