VISUAL DIRECTION & DESIGN CURATION
ABOUT
A French eye, shaped by a love for travel, detail and design.
My fascination with Asia began with a first trip to Vietnam at fifteen, and deepened years later in Japan, where I now return every year. It's the love of detail, precision and quiet beauty that draws me back: a sensibility I also found living in Stockholm, and across the Scandinavian design I keep coming back to. Two worlds, one shared language of minimalism.
I've been drawn to design and fashion for as long as I can remember, it started with drawing, then studies in graphic arts, communication and marketing. But it was travel that truly shaped my eye. Living and working across Europe, from France to Switzerland, Sweden and now England, taught me to see through many cultures at once.
" Discovering places and cultures has always been my deepest source of inspiration."
An evolving practice
Over the years, my work has taken me across countries and creative worlds, from fashion and design to luxury and lifestyle.
In France, I had the privilege of collaborating with iconic institutions such as the Louvre, the Fondation Louis Vuitton, La Samaritaine and the Eiffel Tower, while deepening my understanding of the luxury world through LVMH. Along the way, I've also worked closely with designers and architects, experiences that shaped my sense of heritage, craft and the art of the considered detail.
Today, Lbw.
Through it all, one thing has stayed constant: a profound love for photography, aesthetics and the art of the detail.
LBW. is where it all comes together, a French eye, moving between Europe and Asia, shaping visual worlds with intention.
I'm Lucie, driven by passion, guided by aesthetics, and devoted to the details that make all the difference.