ABOUT
A French eye, shaped by travel, detail and design.
Lucie Bate-Williams
Art director and Visual curator
My fascination with Asia began with a first trip to Vietnam at fifteen, and deepened years later in Japan, where I now return every year. It's the love of detail, precision and quiet beauty that draws me back, a sensibility I also found living in Stockholm, and across the Scandinavian design I keep coming back to. Two worlds, one shared language of minimalism.
I've been drawn to design and fashion for as long as I can remember. It started with drawing, then studies in graphic arts, communication and marketing. But it was travel that truly shaped my eye: living and working across France, Switzerland, Sweden and now England taught me to see through many cultures at once.
" Discovering places and cultures has always been my deepest source of inspiration."
An evolving practice
In France, I collaborated with institutions such as the Louvre, the Fondation Louis Vuitton, La Samaritaine and the Eiffel Tower, while deepening my understanding of the luxury world through LVMH. These are the experiences that shaped my sense of heritage, craft and the considered detail.
My work has been commercial as much as editorial: how collections are presented across the UK, Europe and the United States, three markets that read the same object in three different ways.
LBW is where it all comes together: a French eye, moving between Europe and Asia, shaping visual worlds with intention.