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VISUAL DIRECTION & DESIGN CURATION
How I work
Three things I believe in
Intention
Nothing is left to chance. Every colour, object and image is chosen for a reason, design should always mean something.
Coherence
A brand is a world, not a collection of parts. I make sure every element speaks the same visual language, from the big idea to the smallest detail.
Detail
Beauty lives in the details, a texture, a light, a setting. The quiet choices are often the ones that make a project feel considered.
What I do
Shaping how a brand looks, feels and comes to life.
From creative direction to location scouting, I help brands build a coherent visual world, guided by a refined, considered eye.
Art Direction
I shape the visual universe of a brand, its mood, references and aesthetic language, guiding the creative vision behind shoots, campaigns and content.
Visual Curation
I source and curate the right locations and settings for brands, places that tell the right story, for shoots, events, launches and collaborations.
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